The Emoji Movie: The Death of Creativity

The Emoji Movie takes everything selfish and wrong with our technology-obsessed generation and wears it like a badge. The film, which revolves around smartphone emojis, exists for the sole purpose to appeal to the masses, with zero attempts at creativity made. Films like The Emoji Movie are my least favorite kind of film to watch, ones that indulge in overused tropes and treat the audience like brainless idiots.

The plot is the same boring animated adventure that you see in every sub-par kid’s film nowadays. An emoji named Gene (T.J. Miller) is sad because he is different from all of his colleagues, so he embarks on an adventure to become like everyone else. Along the way, Gene meets a couple other outcasts who show him that it’s okay to be unlike everyone else. From here, I’m sure you can easily deduce how the rest of The Emoji Movie plays out.

Rather than crafting well-timed jokes that fit into the plot, The Emoji Movie instead hits the audience with a never-ending barrage of one-off puns. Painfully bad emoji-related jokes that are fired in rapid succession throughout most of the flick. Within the first five minutes there were at least twenty emoji puns associated with Shrimp, Christmas trees, and yes, even poop.

Everything about The Emoji Movie is an animated atrocity. It’s unoriginal, uninspired, mediocre, boring, manipulative, and downright asinine. The few clever ideas that the film displays are blatantly stolen from movies like Wreck-it Ralph and Inside Out, which are both more intelligent, entertaining, and heartwarming to watch. With nonexistent characterization and absolutely no laughs, The Emoji Movie is a cynical, trendy product that I took no pleasure in viewing.

The Verdict: F

-Zachary Flint

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