Special Order 937 from Illumination Entertainment’s upper management:
“Priority one. Ensure return of cash profit. All creativity secondary. Audience expendable.”
If that Alien reference was to crass or obscure for you, let me clarify. I’m catching on to Illumination Entertainment’s (the makers of Despicable Me, Sing, etc.) business model of putting financial gain before creativity and filmmaking passion. They actively strive to meet the animation industries bare minimum requirements for a passable mainstream picture. The character models and backgrounds they use are cheaply rendered and don’t have a lot of detail, all to save a quick buck. Their stories are average and likely to go for cheap sentimentality to appear emotional and deep.
Case and point, The Grinch.
I’m sure you know the plot to this classic Dr. Seuss story. It takes place in the town of Whoville, inhabited by a group of jolly people that love the Christmas season. Yes, everyone loves Christmas, all except for the mean old Grinch (Benedict Cumberbatch) who lives atop a mountain with his pet dog Max. Harboring a hatred for all things Christmas, The Grinch devises a plan to steal Christmas by thieving the Who’s holiday gifts and possessions.
A fun, stylish children’s book that rejects consumerism and materialism around Christmas, How the Grinch Stole Christmas! becomes a little more relevant with every passing year. This 2018 interpretation of The Grinch doesn’t take much of a stance on anything, and its reason for existing is questionable. Nothing added is new to the story and therefore is quite predictable and bland. It’s the cinematic equivalent to a rice cake. You eat it because it’s filling and not too unhealthy, but it’s still bland and not very tasty.
The Grinch himself isn’t very “grinchy”. He’s more just a slightly irritable jerk than the ultimate antithesis to Christmas joy. Less mean-spirited, more goofball. Heck, The Grinch smiles more than probably every other incarnation of The Grinch put together. I think Illumination did this so that his character would appeal more to young children, but in the Chuck Jones animated version The Grinch looks menacing, and kids love that TV special. And to top it all off, they had Benedict Cumberbatch voice him, which really baffled me. They thought, “Hey, Cumberbatch is a big star that audiences like, have him voice The Grinch!” The problem there is that he doesn’t fit the character well, completely wasting his acting ability.
It’s tragic because there’s some decent voice acting from very talented actors throughout The Grinch, including Cumberbatch. Rashida Jones, Kenan Thompson, and even Pharrell Williams (who provides the narration) lended their voices for the film. It’s too bad their roles in The Grinch didn’t allow them to utilize their unique acting abilities. All except maybe Kenan, who really gets to be vocally expressive in his role as an obnoxiously jolly individual.
Overall, I believe young children and parents may enjoy the bright colors and “in your face” slapstick humor, but the reality is that this film had so much potential to be something more. Illumination has the talent, money, and resources to pull off something exciting, something magical that is truly memorable for all the right reasons. But with films like The Grinch they play it safe, making a film that’s so sanitized and cautious that there isn’t a truly new idea in sight. And sooner or later their shortcuts are going to reflect in their box office revenue.
I’m fully aware that studio films must be made with a financial profit in mind. Period. But with animation companies like Disney, Laika and DreamWorks there’s at least some give and take with money vs creativity. They take some gambles and put their all into making something people won’t only want to see, but something they can come back to years later and still enjoy. Bottom line, a clear artistic vision is always present with these studios, even if the film isn’t very good. I still go back and watch movies like Coraline, Beauty and the Beast, and Shrek 2. Unfortunately, I can’t see myself going back to view Illumination’s The Grinch ever again.
The Verdict: C-